Global Marketing Manager
LA HECHICERA
The best-awarded Colombian premium rum, currently present in more than 15 countries.
Passing from a product-oriented brand, through consistency and integrated communication we evolved into a luxury lifestyle brand, an intimate love affair, creating an emotional deep connection with our consumers; becoming a Lovemark, inspiring loyalty beyond reason.
Integrated Brand Marketing
Digital Strategy
ATL & BTL Campaigns
Sponsorships & Events
Advocacy Strategy & PR
