Head of Media & Marketing

THIS IS YOUR BRAIN ON FOOD, Dr. Uma Naidoo

Best-selling book on Nutritional Psychiatry, the food-mood connection.

Define Dr. Uma’s key messages and tone of voice. Identify her core audience, potential ambassadors and advocates. Successfully led Dr. Uma’s book launch campaign. Launched in April 2020, currently a best-seller on it’s 7th edition. Lead her PR/media book launch campaign. Featured in The Wall Street Journal, Goop, Today Show, MBG, The Boston Globe, ABC news, VOGUE and many others.

Create D​ r. Uma's social media​ strategy and lead her content creation. Built her platforms from scratch (no followers) and now engaging 30K+ audience; still growing.

Pursue, negotiate and lead strategic partnerships with aligned brands, functional health advocates and other stakeholders.

Book launch & Digital strategy

social media strategy & content creation

pr (magazines, podcasts, tv)

advocacy & influencers strategy

strategic partnerships & collaborations

• Headspace

• HUM Nutrition

• Thrive Market and many others